A sustainable approach to urban chic. London’s antidote to fast fashion.
Each of our knits is a lifelong-lasting, entirely unique London original.
We continue London’s rich heritage of quality manufacturing.
All the pieces are hand made in North West London, made to order, leaving zero waste in the production, this means no overstocking, no discounting, no buying unnecessarily, just buying consciously, great quality pieces that look stylish and chic.
Our commitment in sourcing yarns that are surplus, using this reduces the negative impact on the environment.
Made in London:
Using a linear approach to the making process, this reduces our carbon footprint as well as focusing on the final garments quality, making no compromises to the finish.
Reuse & Reinvent:
Through our dedication to collecting every fibre that is produced in our making process, we leave nothing behind by implementing our scrap yarn into the accessories, celebrating the fibre in a new light.