Vurchoo
Alex is an ex graffiti artist turned jewellery designer based in Essex with the support and backing of the Princes Trust. Nominated for the UK Jewellery Awards in 2016 & 2018. Alex's jewellery is inspired by children’s drawings from all corners of the globe. These drawings are the sole inspiration for his designs, and a portion of the profits go back to their schools.
With an extremely high amount of attention to detail and quality, he excels in using contrasting metals and solid colours. Expressing the relationship between modern forms and colour while keeping a timeless elegant look that matches any wardrobe all year long.